Avenue A, Inc.

DateInflation Amount Per Share*
2/29/2000**$57.3194***
3/1/2000$55.8025
3/2/2000$56.5607
3/3/2000$51.9229
3/6/2000$50.2127
3/7/2000$50.6024
3/8/2000$52.4068
3/9/2000$53.802
3/10/2000$51.302
3/13/2000$48.0138
3/14/2000$47.7776
3/15/2000$43.7904
3/16/2000$44.4545
3/17/2000$50.2568
3/20/2000$47.7778
3/21/2000$46.3986
3/22/2000$47.0826
3/23/2000$49.2205
3/24/2000$48.3736
3/27/2000$46.8016
3/28/2000$42.6736
3/29/2000$31.8893
3/30/2000$26.7288
3/31/2000$27.931
4/3/2000$26.3127
4/4/2000$27.585
4/5/2000$27.2446
4/6/2000$30.6442
4/7/2000$31.5498
4/10/2000$32.1685
4/11/2000$30.7377
4/12/2000$25.8912
4/13/2000$24.1829
4/14/2000$16.737
4/17/2000$14.696
4/18/2000$21.211
4/19/2000$19.7797
4/20/2000$19.0402
4/24/2000$18.24
4/25/2000$20.2337
4/26/2000$18.7706
4/27/2000$22.9494
4/28/2000$29.4279
5/1/2000$23.6448
5/2/2000$22.9799
5/3/2000$23.0312
5/4/2000$21.3478
5/5/2000$19.4199
5/8/2000$19.3105
5/9/2000$14.9169
5/10/2000$14.9715
5/11/2000$16.3942
5/12/2000$15.1148
5/15/2000$15.8216
5/16/2000$14.2564
5/17/2000$13.5452
5/18/2000$13.1643
5/19/2000$12.9918
5/22/2000$14.1282
5/23/2000$12.0367
5/24/2000$10.403
5/25/2000$9.4985
5/26/2000$9.1264
5/30/2000$8.8582
5/31/2000$8.272
6/1/2000$9.5456
6/2/2000$12.4927
6/5/2000$13.2363
6/6/2000$12.7811
6/7/2000$14.6684
6/8/2000$15.5464
6/9/2000$17.0324
6/12/2000$14.7778
6/13/2000$11.7299
6/14/2000$10.7676
6/15/2000$9.0452
6/16/2000$8.7945
6/19/2000$9.091
6/20/2000$7.6443
6/21/2000$8.4927
6/22/2000$7.6355
6/23/2000$7.1833
6/26/2000$7.1837
6/27/2000$6.4718
6/28/2000$6.4025
6/29/2000$6.1284
6/30/2000$6.4577
7/3/2000$6.3154
7/5/2000$5.7292
7/6/2000$5.0534
7/7/2000$4.8808
7/10/2000$4.7828
7/11/2000$4.5433
7/12/2000$6.0988
7/13/2000$7.3104
7/14/2000$8.1406
7/17/2000$8.125
7/18/2000$6.9519
7/19/2000$5.8673
7/20/2000$7.185
7/21/2000$7.1155
7/24/2000$6.7921
7/25/2000$8.1299
7/26/2000$7.6001
7/27/2000$6.9791
7/28/2000$7.5516
7/31/2000$7.7473
8/1/2000$7.5361
8/2/2000$7.2945
8/3/2000$7.5283
8/4/2000$7.2397
8/7/2000$6.6927
8/8/2000$6.5625
8/9/2000$5.7466
8/10/2000$5.7926
8/11/2000$6.3431
8/14/2000$5.9202
8/15/2000$5.4138
8/16/2000$5.4713
8/17/2000$5.4568
8/18/2000$5.3619
8/21/2000$5.48
8/22/2000$5.291
8/23/2000$6.1309
8/24/2000$6.7296
8/25/2000$6.6188
8/28/2000$5.63
8/29/2000$5.3421
8/30/2000$5.7253
8/31/2000$5.6149
9/1/2000$5.3567
9/5/2000$5.3454
9/6/2000$5.852
9/7/2000$5.3623
9/8/2000$5.2434
9/11/2000$5.6082
9/12/2000$5.7645
9/13/2000$5.4343
9/14/2000$5.6411
9/15/2000$5.5875
9/18/2000$5.3528
9/19/2000$5.5495
9/20/2000$5.3143
9/21/2000$4.7017
9/22/2000$4.7451
9/25/2000$4.1672
9/26/2000$3.5646
9/27/2000$3.0868
9/28/2000$3.6386
9/29/2000$2.8545
10/2/2000$2.0682
10/3/2000$2.5693
10/4/2000$2.7083
10/5/2000$2.369
10/6/2000$2.728
10/9/2000$2.9206
10/10/2000$2.2377
10/11/2000$2.3438
10/12/2000$2.6502
10/13/2000$1.9393
10/16/2000$1.4614
10/17/2000$1.4496
10/18/2000$1.3533
10/19/2000$1.018
10/20/2000$1.5473
10/23/2000$1.7437
10/24/2000$2.442
10/25/2000$2.3263
10/26/2000$1.9461
10/27/2000$1.8423
10/30/2000$1.6777
10/31/2000$2.2115
11/1/2000$2.4665
11/2/2000$2.6762
11/3/2000$2.4101
11/6/2000$1.9938
11/7/2000$1.9285
11/8/2000$1.9106
11/9/2000$1.741
11/10/2000$1.8494
11/13/2000$1.3094
11/14/2000$1.5789
11/15/2000$1.4354
11/16/2000$1.2569
11/17/2000$1.2519
11/20/2000$1.2587
11/21/2000$1.2015
11/22/2000$1.1397
11/24/2000$1.041
11/27/2000$0.7632
11/28/2000$0.2808
11/29/2000$0.2655
11/30/2000$0.802
12/1/2000$0.4341
12/4/2000$0.3353
12/5/2000$0.1174
12/6/2000$0

* Data shown are adjusted forward for all stock splits between the IPO and 12/6/00.

** Purchases on a date not listed in the chart above have no artificial inflation.

*** Purchases in the IPO itself at $24.00 per share have no artificial inflation.